The FirstCry IPO is scheduled to open on August 6, 2024, and will close on August 8, 2024. The IPO aims to raise approximately ₹4,193.74 crores, including a fresh issue of ₹1,666 crores and an offer for sale of up to 54,359,733 equity shares at ₹2 each. The allocation breakdown is 10% for retail investors, 75% for Qualified Institutional Buyers (QIB), and 15% for High Net Worth Individuals (HNI).
FirstCry Overview:
FirstCry is India’s largest multi-channel retail platform for Mothers’, Babies’, and Kids’ products, measured by Gross Merchandise Value (GMV) for the year ending December 2023, as reported by RedSeer. The company is expanding its presence in select international markets. In India, FirstCry offers products through its online platform, company-owned stores, franchisee-owned stores, and general trade retail distribution.
FirstCry aims to build a long-lasting, emotional connection with parents, particularly mothers, beginning from their baby’s conception and continuing until the child reaches about 12 years of age. According to the RedSeer Report, childcare is an essential, non-discretionary expense, ensuring a continuous demand for products. This high-frequency retail category sees children quickly outgrowing clothing sizes and needing consumables like diapers and other essentials. Once parents engage with FirstCry, they often embark on a predictable, frequent purchasing journey spanning approximately twelve years as their children grow.
Launched in 2010, FirstCry was created as a one-stop destination for parenting needs, offering a blend of commerce, content, community engagement, and education. The name “FirstCry” reflects the special moment of a baby’s first cry, symbolizing the company’s goal to bring joy and happiness to the parenting journey.
Internationally, FirstCry expanded to the UAE in 2019 and KSA in 2022, replicating its successful India model. By the end of December 2023, FirstCry became the largest specialist online retailer for Mothers’, Babies’, and Kids’ products in the UAE, in terms of GMV, according to RedSeer. In KSA, FirstCry is recognized as the largest online-first retailer focused on these categories. The company aims to replicate its India strategy in KSA after its success in the UAE.
Objects of the Issue
Funding for setting up new modern stores under the ‘BabyHug’ brand and establishing a warehouse in India.
Expenditure for lease payments for the existing modern stores owned and operated by the company in India.
Investment in its subsidiary, Digital Age, for setting up new modern stores under the FirstCry brand and other home brands, and for lease payments for existing modern stores controlled by Digital Age in India.
Investment in the subsidiary, FirstCry Trading, for overseas expansion, including setting up new modern stores and warehouses in KSA.
Investment in the subsidiary, Globalbees Brands, to acquire additional stakes in step-down subsidiaries.
Sales and marketing initiatives.
Technology and data science costs, including cloud and server hosting.
Funding inorganic growth through acquisitions and other strategic initiatives, along with general corporate purposes.
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FirstCry IPO Review (Apply or Not)
Recommendation: May Apply
Brokerage Firm IPO Review
Swastika Investmart: Neutral
FirstCry IPO Date & Price Band Details
| IPO Open: | August 6, 2024 |
| IPO Close: | August 8, 2024 |
| IPO Size: | Approx ₹4,193.73 Crores, 90,187,690 Equity Share |
| Fresh Issue: | Approx ₹1,666 Crores, 35,827,957 Equity Share |
| Offer for Sale: | Approx ₹2,527.73 Crores, 54,359,733 Equity Share |
| Face Value: | ₹2 Per Equity Share |
| IPO Price Band: | ₹440 to ₹465 Per Share |
| IPO Listing on: | BSE & NSE |
| Retail Quota: | 10% |
| QIB Quota: | 75% |
| NII Quota: | 15% |
| Employee Discount: | ₹44 per share |
Brainbees Solutions (FirstCry) IPO Lot Size:
The minimum lot size for the FirstCry IPO is 32 shares, with a required investment of ₹14,880. Retail investors can apply for up to 13 lots, totaling 416 shares, with a maximum investment of ₹193,440.
| Application | Lot Size | Shares | Amount |
| Retail Minimum | 1 | 32 | ₹ 14,880 |
| Retail Maximum | 13 | 416 | ₹ 1,93,440 |
| S-HNI Minimum | 14 | 448 | ₹ 2,08,320 |
| B-HNI Minimum | 68 | 2,176 | ₹ 10,11,840 |
Brainbees Solutions (FirstCry) IPO Timeline:
The FirstCry IPO will open on August 6 and close on August 8. Share allotment will be finalized on August 9, and the company is expected to be listed on August 13.
| IPO Open Date: | August 6, 2024 |
| IPO Close Date: | August 8, 2024 |
| Basis of Allotment: | August 9, 2024 |
| Refunds: | August 12, 2024 |
| Credit to Demat Account: | August 12, 2024 |
| IPO Listing Date: | August 13, 2024 |
Brainbees Solutions (FirstCry) IPO GMP Today:
The current Grey Market Premium (GMP) for the FirstCry IPO is ₹104. With a price band of ₹465.00, the estimated listing price is ₹569 (cap price plus today’s GMP). This suggests an anticipated gain of approximately 22.37% per share.
FirstCry Company Financial Report
| Year | Revenue | Expense | PAT |
| 2022 | ₹ 2,516.92 | ₹ 2,568.06 | ₹ 78.69 |
| 2023 | ₹ 5,731.28 | ₹ 6,315.67 | ₹ 486.06 |
| 2024 | ₹ 6,575.08 | ₹ 6,896.60 | ₹ 321.51 |
FirstCry IPO Valuation – FY2024
Check FirstCry IPO valuations detail like Earning Per Share (EPS), Price/Earning P/E Ratio, Return on Net Worth (RoNW), and Net Asset Value (NAV) details.
| Earning Per Share (EPS): | -₹6.20 per Equity Share |
| Price/Earning P/E Ratio: | N/A |
| Return on Net Worth (RoNW): | -8.65% |
| Net Asset Value (NAV): | ₹71.65 per Equity Share |
Peer Group
NA
Company Promoters
The company does not have an identifiable promoter.
FirstCry IPO Registrar
Link Intime India Private Ltd
Email: brainbees.ipo@linkintime.co.in
Phone: (+91 22) 4918 6200
Website: linkintime.co.in
FirstCry IPO Allotment Status
Check the allotment status for the FirstCry IPO on the Link Intime website. Click Here
FirstCry IPO Lead Managers (Merchant Bankers)
Kotak Mahindra Capital Company Limited
Morgan Stanley India Company Private Limited
BofA Securities India Limited
JM Financial Limited
Avendus Capital Private Limited
Company Address
Brainbees Solutions Limited
Rajashree Business Park,
Survey No. 338, Next to Sohrabh Hall,
Tadiwala Road, Pune 411 001, Maharashtra, India
Phone: (+91) 84829 89157
Email: companysecretary@firstcry.com
Website: www.firstcry.com
FirstCry IPO FAQs
What are the dates for the FirstCry IPO?
The FirstCry IPO will open on August 6, 2024, and close on August 8, 2024. Share allotment will be finalized on August 9, 2024, with the listing scheduled for August 13, 2024.
What is the price band for the FirstCry IPO?
The price band for the FirstCry IPO is ₹465 per share.
What is the lot size for the FirstCry IPO?
The minimum lot size for the FirstCry IPO is 32 shares. Retail investors can apply for up to 13 lots, totaling 416 shares.
How much capital is required to invest in the FirstCry IPO?
The application amount for a single lot (32 shares) is ₹14,880. Retail investors can invest up to ₹193,440 for 13 lots.
What is the Grey Market Premium (GMP) for the FirstCry IPO?
As of August 2, 2024, the Grey Market Premium (GMP) for the FirstCry IPO is ₹104. This premium may vary daily.
What is the estimated listing price for the FirstCry IPO?
With a GMP of ₹104 and a cap price of ₹465, the estimated listing price for the FirstCry IPO is ₹569.
What is the expected return on investment for the FirstCry IPO?
The expected percentage gain per share is approximately 22.37%, based on the current GMP.
What percentage of shares are allocated for different investor categories?
In the FirstCry IPO, 10% of the shares are allocated for retail investors, 75% for Qualified Institutional Buyers (QIB), and 15% for High Net-Worth Individuals (HNI).
